Goal-driven campaigns and tailored strategies
A dedicated approach for every client, built around real business goals.
About us
Return On Investment Strategies
This story is not about us, it is ALWAYS about the client. If you are looking for a partner who builds ad campaigns based on data and buyer psychology, thinks outside the box, is reachable 24/7 and takes responsibility for every euro invested in marketing - we are the agency you are looking for.
Our mission
Why we do it
1
Deliver high-quality service by staying on top of the latest digital marketing trends in both the Latvian and international markets.
2
Help your business stand out in the digital world and reach its goals.
3
Build tailored strategies for sustainable growth.
Our approach
An approach that delivers results
Creative thinking
We think outside the box to achieve outstanding results.
Budget efficiency
We optimize Google and Meta spend for a higher ROI.
Data analysis
Decisions are driven by data, not assumptions.
Fast response to market changes
We are reachable 24/7 and adapt without delay.
Support and consulting
Our marketing team provides everyday support and consulting.
Industries
Industries we work in
We have hands-on experience across a wide range of industries - from e-commerce to IT and financial services.
E-commerceHealthcareConstructionReal estateElectronicsTravel and tourismAutomotiveEducationFashion and apparelEntertainmentAccountingFood and beveragesEvents and showsHospitality and restaurantsIT and financial services
Industries we do not work with
Our values matter to us - in some fields we choose not to take on work.
CosmeticsTobaccoAlcoholGamblingPoliticsProduct replicas / counterfeits
Team
Experience. Expertise. Results.
Click a team member to read their full profile.
Kaspars Kaleba
Founder & CEO
As the founder and director of the digital marketing agency ROIS, Kaspars combines more than 8 years of industry experience with a precise, data- and return-driven (ROI) approach. Representing the agency both in Latvia and worldwide, Kaspars is responsible for the strategic direction of client campaigns, generating new ideas and leading the sales process.
Kaspars's strongest assets are a deep understanding of consumer psychology and behaviour. He is an outstanding analyst who knows how not only to drive traffic, but also to precisely analyse a website's selling power (CRO) and visitor behaviour, turning “clicks” into real purchases and long-term clients.
Key competencies
- Business and marketing strategy: Building campaigns oriented toward real return on capital.
- Analytics and CRO: Analysing website visitor behaviour and optimising conversions.
- Sales and communication: Applying consumer perception in marketing - from writing persuasive copy to thoughtful colour and design strategy for attracting and influencing the audience.
- Consumer psychology: Understanding the decision-making processes in the marketing environment.
Discipline and continuous growth are Kaspars's core values. Every day he studies the latest trends in marketing, sales and psychology, ensuring that the ROIS agency always stays one step ahead of competitors and can offer the most innovative solutions.
Reinis Rocēns
Campaign Specialist & CTO
Reinis Rocēns is a board member, senior campaign specialist and CTO of the ROIS agency, who develops and manages advertising campaigns in both Latvia and international markets. With 5 years of industry experience, his approach is direct and focused on a concrete result - real return on capital (ROI). Reinis has in-depth command of the Meta, Google, TikTok and LinkedIn platforms, which has enabled him to create and maintain more than 500 advertising campaigns, achieving a 96% efficiency rate.
He has considerable experience in e-commerce, as well as in selling products and services. Reinis does not rely solely on artificial intelligence solutions - he takes full responsibility for every campaign and always makes sure the settings actually work. He approaches campaign management like a game of chess: a strategic process in which the next move is always known, in case the initial results do not match the plan. This guarantees constant control over investments and the ability to adapt quickly.
Key competencies
- Technical campaigns: Precise campaign architecture for maximum traceability and result measurement.
- Psychology built into ad copy: Integrating consumer behaviour principles into communication.
- Near-flawless copywriting: Sharp, converting messages without needless fluff.
- Data-driven campaign optimisation: Decisions are made solely by analysing real numbers.
- Problem solving: Fast and effective action, because he has prepared in advance for possible situations and obstacles.
Reinis combines technical knowledge with an understanding of buyer psychology. As the company's CTO, he ensures that every campaign he develops is not just an advertisement, but a thoughtful and predictable system that helps clients reach their sales goals.
Arnolds Sponbergs
Project Manager & COO
Arnolds Sponbergs is a board member, senior project manager and COO of the digital marketing agency ROIS, representing the company in both Latvian and international markets. With 5 years of intensive industry experience, his work style is direct and focused on a single goal - brutal results and real return on capital (ROI). His approach leaves no room for needless eloquence or guesswork; marketing is treated as a mathematically precise instrument for growing the client's profit.
His strategic vision is characterised by a deep understanding of clients' business models, clear communication and precise project management. Arnolds is hardened in heavyweight industries, having accumulated extensive experience in the construction, automotive, industrial, bulk cargo and fitness sectors. He firmly believes that success is built on ironclad daily discipline and continuous learning. This approach guarantees not only personal sharpness, but also that the agency's clients always stay one step ahead of their direct competitors.
Key competencies
- Business and project management: Strategic planning and execution strictly oriented toward measurable return and ROI.
- Systematics and structure: Mathematical precision and traceability at every stage of a campaign.
- Sales and communication: A psychology-based approach to negotiation that genuinely helps clients sell their services better.
- Work efficiency: Absolute process orderliness (everything in its place), eliminating wasted time and resources.
- Problem solving: Proactive and prompt action that quickly and effectively resolves any crises or obstacles.
Arnolds combines strategic thinking with tireless execution speed. As the company's COO, he ensures that both ROIS's internal team processes and external client service work as a single, profit-oriented mechanism.
Beāte Kaleba
Project Manager
Beāte Kaleba is a project manager at the digital marketing agency ROIS. She structures and leads goal-oriented marketing projects for companies in Latvia (in Riga and the regions) and on an international scale. With 6 years of experience in the marketing industry, Beāte's work style is markedly meticulous and focused on achieving concrete results - maximum efficiency and real return on capital (ROI). Her approach leaves no room for chaos; every project stage is mathematically precise and systematically organised, ensuring that the client's investment yields predictable and measurable profit.
Beāte has in-depth specialisation and a successful track record in the medical, education, tourism and beauty industries. Her unique advantage is her academic background - studies in both medicine and pedagogy give her a deep understanding of these specific niche audiences and regulatory frameworks. This knowledge allows Beāte to precisely identify consumer psychology and develop strategies that directly drive service sales. She is absolutely orderly in her work planning, which guarantees complete control over execution.
Key competencies
- Project management and systematics: A meticulous and orderly approach that ensures flawless process execution and strict adherence to deadlines.
- Niche expertise: A deep understanding of the specifics of the medical, education, tourism and beauty industries, based on both experience and academic knowledge.
- Result-oriented execution: A focus on real sales metrics and business growth, eliminating unnecessary and inefficient activities.
- Process structuring: The ability to organise even the most complex campaign stages into a clear, traceable, ROI-oriented system.
- Precise communication: Clear and purposeful cooperation with the team and clients, resolving any situation quickly and effectively.
Beāte combines an academic foundation with practical experience and absolute orderliness. As a ROIS project manager, she guarantees that every project the agency manages is not only strategically considered, but also flawlessly executed. Her ability to combine meticulousness with a results orientation lets clients rest assured that their marketing processes are working to grow the company's profit.
Šeila Proknere
Project Manager
Šeila Proknere is a project manager at the digital marketing agency ROIS, organising and managing marketing strategies for companies in Latvia (in Riga and the regions) and in the Scandinavian markets. She holds an academic degree in marketing and has three years of practical industry experience. Šeila's work is grounded in precise data analysis and project control to deliver maximum return on investment (ROI) for clients. She works with direct, measurable business metrics, optimising companies' sales processes in the digital environment across both local and export markets.
As a specialist, Šeila purposefully leads campaigns in the interior design industry and also delivers digital marketing for courses, events and concerts. To guarantee returns and increase sales volumes, she regularly conducts in-depth competitor research and online store selling-power audits. This analytical approach makes it possible to understand consumer behaviour on websites, remove conversion barriers and build a system that genuinely generates purchases in the e-commerce and services sector.
Key competencies
- Marketing project management: Structuring campaigns, controlling deadlines and managing them for companies in Latvia and Scandinavia.
- E-commerce audits: Analysing the selling power (CRO) and user experience of online stores and websites to genuinely raise sales metrics.
- Market and competitor research: Gathering and analysing concrete data to develop profit- and ROI-oriented marketing strategies.
- Niche marketing: Developing and implementing targeted solutions for interior design, event organisation and educational course companies.
- Academic foundation and practice: Directly applying knowledge gained in marketing studies to improve clients' positions in search engines and the market as a whole.
Šeila combines analytical market research with focused project delivery. As a project manager at the ROIS marketing agency, she ensures that every business decision is based on real data and competitor analysis. Her ability to audit online stores and adapt the communication strategy for different geographic regions helps companies effectively attract their target audience and grow profit in both the Baltics and Scandinavia.
Gatis Daugavietis
Graphic Designer & Web Developer
Gatis Daugavietis is the graphic designer and web developer at the ROIS agency, with more than 18 years of experience in design and web development. He builds companies' visual identity and digital presence in both Latvia and international markets, combining strong visual aesthetics with a concrete result - real return on capital (ROI). Gatis sees design not as decoration but as a sales instrument: he builds every logo, visual and website to capture attention and turn visitors into clients.
His rare advantage is the full cycle in one pair of hands - from brand strategy, visual identity, brandbook and packaging design to technical web development and SEO and GEO optimisation. Gatis is equally fluent in design tools (Adobe Creative Suite) and development technologies (WordPress, Elementor and modern React solutions), so the result is always unified, considered and technically flawless - with no compromise between aesthetics and functionality. Every day he works with dozens of brands in Latvia and abroad.
Key competencies
- Brand identity and brandbook: Developing the full visual identity - logo, colour system, typography, packaging design and usage guidelines that ensure a unified, recognisable brand image across all channels.
- Web development: Building fast, secure, conversion-oriented (CRO) websites - from WordPress and Elementor to modern React solutions - that genuinely generate enquiries and sales.
- SEO and GEO: Ensuring visibility both in classic search engines (SEO) and in generative artificial intelligence tools (GEO), so the brand is found where clients search today and will search tomorrow.
- UI/UX design: Planning the user experience to guide visitors purposefully toward the desired action and remove conversion barriers.
- Graphic design and content: Creating ad visuals, banners and social media content that match the brand identity and preserve its coherence.
Gatis combines more than 18 years of practical design experience with a constant eye on the latest design and technology trends. As ROIS's graphic designer, he ensures that every brand is not only visually appealing, but also technically solid and oriented toward a real business result - growing the client's sales and recognition.
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