Question 1

What are the main ad formats on Meta (Facebook and Instagram)?

Accepted Answer

Meta offers several ad formats: Image ads - simple image-based ads that grab attention and let you deliver a clear message. Video ads - a dynamic format that works great for storytelling and brand narratives. Carousel ads - show multiple image or video slides, letting users browse different products or services. Stories ads - full-screen ads shown in Instagram or Facebook Stories.

Question 2

How do you optimise Google Ads campaigns and increase return on investment (ROI)?

Accepted Answer

Optimising Google Ads campaigns comes down to several key areas: Keyword research - and the use of negative keywords help prevent unwanted clicks and make the most of your campaign budget. Location targeting - (geotargeting) and device targeting let you reach people based on where they are and the devices they use. A/B testing - of ad copy and keywords helps improve click-through rates (CTR). Dynamic ads - and automated formats use algorithms to improve how ads are served. Cost-per-click (CPC) - and target CPA (cost per acquisition) optimisation help lower ad costs while keeping leads high quality.

Question 3

What are the main TikTok ad formats for reaching your target audience?

Accepted Answer

TikTok offers several ad formats that help you reach your target audience effectively: In-Feed ads - appear in the user's "For You" feed. They look very much like organic videos and are highly engaging. Branded Hashtag Challenges - through dedicated hashtag campaigns, brands can encourage users to create and share content around a specific theme or challenge. Branded Effects - TikTok lets you use custom filters and effects that drive creative interaction. Top View - ads shown first when a user opens TikTok, capturing maximum attention.

Question 4

How do Google Display ads work and how do you use them?

Accepted Answer

The Google Display Network (GDN) lets you place ads across a wide range of websites within the Google network: Image ads - often used to build brand awareness. They can be static or animated. Video ads - appear on YouTube and other partner networks, strengthening your brand story. Text ads - short, eye-catching ads shown across websites.

Question 5

How do you use YouTube ads to grow brand awareness?

Accepted Answer

YouTube offers several effective ad formats for building brand awareness: TrueView ads - let viewers choose to watch the ad or skip it after 5 seconds. This format improves view quality and engagement. Bumper ads - 6-second ads that are ideal for building brand awareness with concise messages. Discovery ads - appear in YouTube search results or recommendations, reaching users who are already interested in related content.

Question 6

What advertising options does LinkedIn offer and how do you optimise campaigns for business goals?

Accepted Answer

LinkedIn offers several ad types that are especially well suited to B2B companies: Sponsored Content - native ads that appear in the user's feed and look like organic posts. Text Ads - to reach small, precise audiences using short copy and visual elements. Sponsored InMail - personalised messages delivered straight to LinkedIn users' inboxes.

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