01
Situation descriptions for your audience
We write and test several situation descriptions for your product - what it offers, who it helps, when it is needed. After the first weeks we keep the ones that bring clicks and enquiries.
Services
ChatGPT Ads
ChatGPT ads are a paid block, clearly labeled as sponsored, that appears under a ChatGPT answer. The person reading it has just asked about what you sell - there is no such moment in a Facebook feed. We are already doing it - the ROIS account is live and our own ad is switched on. It is a new channel alongside Google and Meta, not a replacement for either.
Format
What a ChatGPT ad looks like
The example is our own ad - the one currently switched on in the ROIS account.
ROIS
AdReklāma ChatGPT tagad arī Latvijā
Esi viens no pirmajiem - piesaki konsultāciju!
This is what the ROIS ad looks like in ChatGPT - a block under the answer, marked as an ad.
Three variants we are testing
- ChatGPT ads now in Latvia too29 / 50Be one of the first - book a consultation!42 / 100as in the banner
- Your ad below the answer24 / 50This exact slot is for sale. Stay ahead of your competitors.60 / 100situation
- Can clients find you?21 / 50Win clients with ChatGPT.25 / 100question
- Where it appears
- Under the ChatGPT answer, as a separate block clearly labeled as sponsored. It does not change the answer itself.
- Title
- 3-50 characters. OpenAI recommends 16-24, because some placements cut longer titles short - the main point has to sit in the first words. Ours: “Reklāma ChatGPT tagad arī Latvijā” (ChatGPT ads now in Latvia too).
- Description
- Up to 100 characters, 32-48 recommended. Ours: “Esi viens no pirmajiem - piesaki konsultāciju!” (Be one of the first - book a consultation!).
- Image
- A square up to 1200x1200 px, but on screen it is small. What works is a 2-5 word hook with the product in the background, not fine print nobody will read.
- Brand and link
- Your company name, favicon and the page the click leads to.
Audience
Who sees the ads and who does not
Only users on the free plan and the Go plan see the ads. Plus, Pro, Business, Enterprise and Edu accounts do not. Ads are also not shown to people under 18, in Temporary Chats or, during this test, in the ChatGPT Atlas browser.
In Latvia you can target the whole country, individual municipalities (43, including Riga) or postal codes (697). There is no city-level option for Latvia in OpenAI's system.
Devices: the iOS app, the Android app and web - web covers both desktop and mobile browsers. You can pick all of them or just one.
In Europe the ads are contextual only. What decides whether an ad shows is the topic of the current chat plus basic context - approximate location and language - not the person's chat history and not their profile.
Targeting
How the audience is chosen - situations, not interests
There are no interest categories and no demographics here. Instead there are free-text descriptions of situations (OpenAI calls them context hints): what the product offers, who it helps and when it is useful. OpenAI's own example: not “running shoes”, but “cushioned everyday running shoes for beginners training for their first 5K”.
These descriptions are not exact targeting rules and do not guarantee that the ad will appear in a specific conversation. But the more specific the situation, the more the system has to work with. So we describe the situations where your product is useful - and we write them the way you write a prompt: the more precise, the better.
Audiences from uploaded customer lists are not yet available for campaigns in Europe. That is an OpenAI restriction, not our choice, and we do not promise it until it changes.
What's included
What we do
02
Titles of up to 50 characters
We prepare several title variants of up to 50 characters with the main point in the first words, because some placements in ChatGPT cut the title short. The description - up to 100 characters.
03
An image that reads at a small size
On screen the ad image is small. We build a square with a 2-5 word hook and the product in the background - no fine print and no pile of elements.
04
Your page lets the OpenAI bot in
OpenAI's bot OAI-AdsBot checks every landing page. If robots.txt or a firewall blocks it, the ad is rejected. We check whether your page lets the bot in, and fix it if it does not.
05
Conversion tracking
We install the OpenAI pixel and events - enquiry, purchase - so you can see what the clicks bring. There is no GA4 integration for this channel, so we add UTM parameters to the links so that ChatGPT traffic shows up in GA4 too.
06
Geography, devices, budget
We set the municipalities or postal codes, the devices (iPhone, Android, web) and the daily budget. We tell you upfront: the platform can spend up to 2x the daily budget in a single day and up to 7x in a week - that is how OpenAI works, not a mistake.
07
Weekly report
Every week we send a short report: what was shown, what a click cost, how many enquiries came in, what we change next week. Conversation content is not in it - neither we nor you can see it.
Price
What it costs
The minimum daily budget for accounts billed in euro is 15 EUR - that is OpenAI's published requirement, not ours. Over a month that is 450 EUR in ad spend.
You pay per 1000 impressions (CPM), per click (CPC - cost per click) or per click optimised for conversions (oCPC). OpenAI's suggested starting CPC is 3-5 USD. Those are not Meta prices, and it is worth knowing that before you start.
The daily budget is not a hard ceiling. The platform can spend up to 2x the daily budget in a single day and up to 7x in a week. That is how OpenAI works, and we tell you before day one, not after.
The management fee is not included in the ad spend - we set it after a consultation, depending on how many variants we test.
We recommend a test period of 4-6 weeks. After that there is a clear decision: keep going or stop. OpenAI itself does not publish performance benchmarks yet, so we do not promise a CTR or a cost per enquiry in advance.
Honestly
What we do not know yet
The channel is in beta, and we are in it from the start. This is the list of what we honestly cannot tell you today.
- The channel keeps changing. What is in the rules today may be different a month from now.
- OpenAI does not publish performance benchmarks. Nobody has Latvian numbers for CTR or cost per enquiry - not us, not anyone else.
- We do not know how many people in Latvia use the free version of ChatGPT. There are no public numbers.
- We do not know whether ads appear in Latvian-language conversations. Language is one of the signals, but the documentation has no list of languages.
- We are learning on our own account. We will keep reviewing and improving everything until we understand what works best.
Working with us, this service will help you:
- Appear under the ChatGPT answer at the moment someone asks about what you sell.
- Invest 450 EUR a month in a test and make a clear decision after 4-6 weeks - keep going or stop.
- Know what a click and an enquiry from ChatGPT cost, separately from your Google and Meta numbers.
- Avoid a rejected ad because of the bot or an industry restriction - we check your page and your industry before the first euro is spent.
An individual approach and close communication with your project manager
- A team of experienced specialists works with your business.
- You receive regular reports on your campaign results.
- We meet in person or online to discuss results and recommendations for improvement.
- We adapt the ad strategy to market changes or your needs.
- Communication with your project manager 24/7.
Frequently asked questions
About ChatGPT ads
Does the ad change what ChatGPT answers?
No. The ad is a separate block under the answer, clearly labeled as sponsored and visually separated from it. It does not affect the answer text, and you cannot pay to have ChatGPT mention you inside the answer.
Can you see people's conversations?
No. Neither we nor you can see the conversation content. We only see the totals: impressions, clicks, costs and conversions, if the pixel is installed.
How much do ChatGPT ads cost?
OpenAI's minimum daily budget for accounts billed in euro is 15 EUR - that is 450 EUR a month in ad spend. You pay per 1000 impressions (CPM), per click (CPC) or per click optimised for conversions (oCPC); OpenAI's suggested starting CPC is 3-5 USD. The management fee is not included in the ad spend - we set it after a consultation.
Who sees the ads and who does not?
Only users on the Free and Go plans who are over 18, in regular chats. Plus, Pro, Business, Enterprise and Edu accounts, people under 18 and Temporary Chats do not see them. In Latvia you can target the whole country, individual municipalities or postal codes.
How is this different from SEO & GEO?
SEO & GEO is the work of getting ChatGPT to mention you inside the answer itself, for free; ChatGPT ads are a paid block under that same answer. The first takes months and keeps working without a budget, the second starts showing right away and stops when the budget stops.
Which industries is it not for?
OpenAI currently allows a limited set of categories: household and consumer goods, local services, travel and entertainment, digital products and education. Financial, health and legal services outside the US are generally prohibited - individual advertisers are approved case by case. Gambling, alcohol and tobacco, dating, politics and unsubstantiated health claims are always off limits. If your industry is on that list, we tell you before the account is set up, not after a rejection.
If you want ChatGPT to mention you inside the answer itself, without paying for it, that is a different job - SEO and GEO.