01
Basics
Understand how digital advertising works: what it is built from, what the key terms mean and how channels, campaigns and metrics connect. This is the foundation everything else builds on.
Services
Training
This training is built for business owners and in-house marketers who want to understand how their digital marketing and advertising actually work. We show you how Google Ads, Meta Ads and TikTok Ads campaigns run, how to read your Google Analytics data, which metrics and reports to look at and what to check in them, so you can make informed decisions - whether you do some of the work yourself, oversee your own marketer or work with an agency.
Working with us, this service will help you:
- Understand what happens at every step of your advertising, and know which metrics and reports to look at and where to find them.
- Understand what you are paying for, and be able to check whether your ad budget is being spent sensibly.
- Read your Google Analytics data and make informed decisions based on numbers, not gut feeling.
- Communicate better with your marketer or agency - know what to ask for and how to judge the result.
What's included
What the training covers
02
Campaign setup
Understand how an ad campaign is set up properly from scratch: account preparation, choosing the goal, planning the budget and structuring the campaign. Know what happens at each step and why.
03
Audiences
Understand how a target audience is chosen and segmented so your ads reach the right people. Learn how to judge whether the audience is set up correctly.
04
Analysis and optimisation
Learn to read the metrics and tell whether a campaign is working and where its weakest points are. Know what to suggest changing and which data to use when deciding what to keep running and what to pause.
05
Google Analytics (GA4)
A dedicated module on how to read your Google Analytics data: where your visitors come from, which channels bring in enquiries and how conversions are tracked. Know which ads truly deliver results.
An individual approach and close communication with your project manager
- A team of experienced specialists works with your business.
- You receive regular reports on your campaign results.
- We meet in person or online to discuss results and recommendations for improvement.
- We adapt the ad strategy to market changes or your needs.
- Communication with your project manager 24/7.
Frequently asked questions
About the training.
Who is the training for, and do I need prior knowledge?
The training is for business owners and in-house marketers who want to understand their advertising - not to do everything themselves, but to know what is going on and make informed decisions. No prior knowledge is required - we start from the basics and explain everything in plain language. We adapt the content to your level of knowledge, so it suits both beginners and people who have already worked with advertising in practice.
What will you learn in the training?
The training is made up of five modules: Basics, Campaign setup, Audiences, Analysis and optimisation, and a dedicated Google Analytics (GA4) module. They cover the main advertising channels - Google Ads, Meta Ads and TikTok Ads. The goal is not to turn you into a specialist who does everything alone, but to give you clarity: you will know what happens at each step, which metrics and reports to look at, where to find them and what questions to ask so you can make informed decisions - whether you do some of the work yourself, oversee your own marketer or work with an agency.
How long is the training and how does it take place?
We adapt the format to you - one-on-one or for a team, in person or remotely. The structure runs from the basics through to being able to read data and reports and understand what sits behind them. We agree the exact scope and schedule based on your goal and the topics that matter most to you, so there is no single fixed length.
How much does the training cost?
Training is not a core service but a specialised add-on, so the price is individual and depends on the scope of topics and the number of participants. Once we are in touch, we go through your goals and prepare an individual proposal with a specific price in EUR that fits your situation and goals.
How is the training different from an advertising service?
The aim of the training is not to replace an advertising service or agency and make you do everything yourself. The aim is to give you clarity and confidence: you understand the processes, know what to look at and where, and become an informed client who communicates better with your marketer or agency. In the advertising service we do this work; in the training we help you understand how it all works so you can make better decisions.
Ready to achieve better results?
Fill in the form and get a free advertising audit.
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